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A thriving bleaching market
The bleaching syndrome
The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment. English medium. Younger generations are now starting to push back. His post recalled the vehement pushback of actress Tannishtha Chatterjee, who was was bullied for her skin tone on live TV in In recent years, fear of black and brown skin has also spurred harassment and attacks on African students living in India. Throughout medieval and modern history , the Indian subcontinent has been on the radar of various European settlers and traders, including, from the 15th to 17th centuries, the Portuguese, Dutch and French.
‘Deformation not transformation’
Menon became fashion royalty last year when she was chosen for a page editorial spread in US Vogue — a rare honour, which editor-in-chief Anna Wintour bestows on only her favourite muses. But this remarkable success story only came about after the Bangalore-born beauty quit India three years ago at the age of Menon's career had come up against an invisible barrier — and it's one that "dark-skinned" Indians face every day. It became clear to me that my skin colour was not in demand," recalls Menon who has the deep brown shade of a typical Bangalorean. The prejudice Menon faced is nothing new in the subcontinent. The misconception that darker skinned Indians are somehow inferior and less desirable than their fairer counterparts has existed for centuries. Add to that a history peppered with colonization by lighter-skinned invaders from the west, inequalities introduced by the caste system and years of British rule, and it becomes clear why the concept of fairness being superior is embedded deep within the Indian psyche. It was never spoken about and there were no propaganda campaigns — it was just understood.
Sign In. What is it to be like a fair girl in India? Update Cancel. Answered May 21, People call you beautiful regardless of your features. Continue Reading. View more. Related Questions Why do women complain about Indian men wanting to marry fair skin women? Do all Indians think that girls who are dark skinned ugly? What is your experience as a fair skin Indian in the country?